Tuttle Stirs Up Its Children's List
By Judith Rosen
After its success with Bee Yinn Low's Easy Chinese Recipes on the adult side last fall, Tuttle Publishing is following a new recipe when it comes to producing children's books. The North Clarendon, Vt.-based publisher has long produced beautiful books that bring together East and West, but many have been so focused on appealing to the East that sales in the U.S. have suffered. With Easy Chinese Recipes and its other cookbooks going forward, Tuttle has made a conscious effort to combine authentic content by an author of Asian descent with a text geared to American readers with limited access to Asian groceries.
Now, says publicist Rowan Muelling-Auer, "We've taken that framework and applied it to children's books. We're still using illustrators from overseas. But the aesthetics is about illustrating for American children rather than Korean or Chinese kids."
This year Tuttle will also release a broader list of children's books. In 2011, it published only three and one of those was a book from distribution client Shanghai Press. Tuttle’s spring catalog features nine books for kids, including nursery rhymes—Danielle Wright’s Japanese Nursery Rhymes—and books on holidays, including Liana Romulo’s Filipino Celebrations and Sanmu Tang’s Celebrating Chinese Festivals. According to Muelling-Auer, going forward the press will publish three to five titles a season.
Be our friend on Facebook! Click here to visit our Facebook page where we post news, events, book signing opportunities and other notable happenings.
Sign up now and receive a 35% discount with free shipping on orders over $50. Sign Up!
